Plus, the best website audit tools integrate with other crucial platforms like Google Analytics and you can automate and schedule your crawls in advance. In addition to reviewing your site, SEO audit tools quantify what they find, making it easier for you to understand the overall health of your site. The SEO audit report provides multiple sections including overview metrics, a list of pages discovered, and a list of SEO issues. How much you need to pay for each plan depends on the refresh period you select for the search rankings check feature as well as what type of installments you want to pay. SERanking is a paid tool and you need to sign up for a plan that includes all of the software’s SEO features to use the web audit tool.
Go over your SEO audit checklist
Having a well-planned internal link architecture lifts conversion potential onsite by better connecting relevant content. With mobile representing over half of web traffic, having a smartphone-optimized responsive site is mandatory. Run the Mobile Usability report in Google Search Console to catch issues causing the mobile-friendliness assessment failure.
Content Marketing Audit
- Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture.
- That’s why our SEO checker takes a 360-degree look at your website’s content and its SEO.
- Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry.
Google Lighthouse is an open-source, automated tool for assessing and improving web page quality built into Chrome dev tools. Looking at monthly billing, Nightwatch offers a Starter plan at $39 per month, Optimize plan at $99 per month, and an Agency plan at $369 per month. Nightwatch provides monthly plans or you can save 20% with annual billing. Siteliner is worth using to get a high-level perspective on how much identical content is published across a website as well as how many words and links are being used. Siteliner’s free version is limited to a monthly analysis of sites with up to 250 pages. With the paid plan, the maximum number of URLs you can crawl is dependent on your computer’s allocated memory and storage.
UI and UX design is primarily about putting the user at the center of your design process and creating experiences that meet the needs of your target audience. As a result, following the best on-page SEO practices, you automatically increase your chances of reaching the first page of search engines. Majestic’s Visibility Flow Score assists in determining the importance of editorial-style links that are located on pages with a high Trust Flow. The Topical Trust Flow score indicates a website’s position in relation to the leading sites in over 800 categories. Majestic, on the other hand, offers detailed insights into trust flow, or the quality of pointing links, and citation flow, or the quantity of pointing links.
We do NOT use projection platforms like SEMRUSH to audit – that’s why we shine and that’s why large organisations across the globe trust SEO audits IO for their auditing and strategy development. Beyond that, you can and should rely on Google Webmaster Tools to run reports on your title tags and meta descriptions. Once installed, head to the Search Appearance tab and click on HTML Improvements. Here, Google will give you a handy list of any problems it detects with your titles or descriptions. Overly long, overly short, non-descriptive, and duplicate titles and descriptions are listed, as well as any pages that are missing these entirely. Depending on the number of these that are present, you can open and export a report to show you the full list.
Geoff is SEO Anomaly a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits. We all know of instances where the actions from a single audit finding has resulted in an amazing uplift in rankings/traffic/sales. But audits present a ‘Catch 22’ of not knowing what’s there until you do the audit. One such area of issues which has taken on increased importance over recent years is that of toxic links.