If you want to go more advanced with your content optimization, you can use something like Clearscope. If you want to be REALLY sure that your page is optimized for SEO, I’d consider using an on-page SEO analysis tool. All you need to do is write your keyword somewhere in the first 100 words of your page. In my experience, this is tough to do if your content is already written. In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page.
We provide guidance, collaboration, and consulting for the best outcome during implementation. In addition, we can help guide your team’s direction and tasks for application regarding on-page optimization for our more advanced SEO techniques. When working with an SEO agency for the first time, you may be presented with several SEO service options, with tier pricing relative to the level of service you’ll receive. Before signing a contract, make sure you are clear on the deliverables. Also, if your project or retainer fee nets out to more than $150 per hour, you’re likely paying too much; the average hourly rate is closer to $75 to $100.
Why SEO focuses on Google
Your meta descriptions should offer a compelling reason for users to click your results. A dead-simple way to do this is to use important keywords in your description. When the keywords in your description match the user query, Google will highlight these words in your description, thereby helping it to stand out. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. Beyond that, you want to know if enough people are searching for something to make it worth your time to create content, and how difficult it might be to actually rank for those keywords.
And “Pages” can help you see which pages are performing well in search results. You can use this data to modify your SEO strategy and improve your site’s visibility in search results. And you can use the “Overview” report to analyze your rankings on a keyword level. It shows a list of all your tracked keywords and their current positions.
As such, building your brand reputation by optimizing your listings, gaining positive press, and asking for reviews is essential for SEO. Much of this falls under the realm of local SEO but there are plenty of brand-buiding strategies that apply to non-brick-and-mortar businesses too. Backlinks, or links to your site from other websites, are the third most important Google ranking factor. Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility sites.
Use Alternative Methods to Drive Traffic.
However when you’re linking to pages outside of your control, for example content on other sites, make sure you trust the SEO Anomaly resource you’re linking to. If you can’t trust the content and you still want to link to them, add a nofollow or similar annotation to the link to avoid search engines associating your site with the site you’re linking to. This helps avoid potential negative consequences in your rankings in Google Search. When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content.
- High-quality content allows you to incorporate keywords naturally, without resorting to keyword stuffing.
- To keep things short and simple, we won’t go through those signals here.
- Evaluate your website for SEO to identify and prioritize site errors, like slow loading times.
- Now that you’ve zeroed-in on low-competition terms with high CPCs, it’s time to actually choose the first batch of keywords that you’re going to create content around.
Achieving visibility and high rankings in search engine results may seem challenging, but it is entirely possible. We’ve helped thousands of websites earn valuable, converting traffic through expert SEO. From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.
